Speakers

Engineer that has been working in the internet space for more than 8 years. Ex-Head of Mobile for Jumia (Rocket Internet), ex-director of marketing @ Jobpal (worked together with Andy) currently, I'm the CMO at Medlanes and I'm advising different mobile starups across LATAM, Europe and Africa.

I have moved four years ago to Berlin, arriving from Israel, with a master degree in decision-making and negotiation. I have been transforming data into actions for over eight years now. Helping companies such as Zalando, Lovoo, Cisco, and Nielsen to maximize their efficiency. My main focus today is on performance and campaign optimization by creating stable marketing automation processes and consequently enabling the transformation of raw data into visualizations. I believe in the "No Excel" Policy, meaning, no one except the analyst should receive raw data and use Excel, I hate the term big data and think that the analyst's first prio should be reducing the noise and increasing the efficiency of his stakeholders.

Gessica is a computer scientist in love with marketing. She currently leads the performance marketing team at Blinkist, a mobile learning startup that offers key insights from non-fiction books. She has been working in digital for 6+ years, both in startups, agencies and big companies, combining her analytical skills and IT background with her passion for marketing.

Helping companies to achieve their goals in terms of mobile revenues, content distribution and digital expansion. I love smartphones, apps and great content on my mobile.

Lars Bognar joined Google about 6 years ago. Since then he has been working across multiple sales and product specialist roles in various Google offices. In his last position, Lars managed the global performance implementation of App Ads, O2O and Measurement products in Mountain View. Today he is working as Mobile Specialist with Google partners in Central Europe.

Diana Boiteux leads publisher partnerships for the EMEA region. She has worked closely with many of the largest app developers in North America and Europe, helping them build out an optimal total monetization strategy. Prior to joining MoPub, Diana was the supply-side head of a RTB start-up focused on in-app advertising.

Spencer Burke is the VP of Customer Success and Support at Appboy (soon to be Braze), global leader in lifecycle engagement technology. Appboy (soon to be Braze) powers cross-channel marketing for the world's largest enterprise and digital-first brands in dozens of countries on six continents. He joined the Appboy team in 2011 and over the past six years has helped leading brands develop digital marketing strategies powered by Appboy. Previously, Burke worked at PwC as a management consultant and has his Master's in Information Systems from the London School of Economics.

Andy is an experienced Growth Marketer, currently working on growth topics in Berlin at SoundCloud, the world's leading audio platform. With a background creating and publishing mobile games (Andy developed 'Space Impact' for the Nokia 3310, amongst many other titles), he now applies his 14 year mobile industry knowledge at SoundCloud, responsible for growing the user global base of their UGC streaming platform across mobile and web. Taking a holistic approach to growth, Andy is the creator of the 'Mobile Growth Stack'; a strategic framework for mobile growth that has become a key resource for growth marketers throughout the industry.

Susana is currently managing the Mobile & Bots Centre of Excellence of Sage, a market leader in cloud accounting software. Sponsor and leader of collaborative development creating a golden triangle where designing mobile experiences includes UX and Marketing along with the engineering team. A believer and collaborator of the Ethics of Code for AI developers. She is also member of Women in Mobile, an initiative aiming to increase the visibility of women in tech.

Professional user acquisition manager, working in the gaming industry for 7 years. Was part of Wooga since early days, going through the transition from desktop games to mobile. Experience with FB, video networks and RTB campaigns. Managing campaigns worldwide, but with focus in the US, CA, AU and western Europe.

A seasoned executive with over 25 years of experience in enterprise software and mobile technology, Golan manages Pendo’s International sales team and drives adoption of Pendo’s product engagement platform to various verticals.

Raheel Hasan is a co-founder and CEO of 1APP. Prior to founding 1APP, Raheel built multiple successful businesses and enterprise software products generating hundreds of millions in revenue from the top technology companies in the world. Prior to starting 1APP, he lead Synopsys’ cloud strategy and helped grow one of the largest private cloud-based applications, VCS, to the #1 verification product in the world. Raheel founded a hardware manufacturing and export company at the age of 15, which he ran as the majority stockholder for six years until his move to the US. Raheel used to race motorcycles as an amateur and now spends most of his free time with his 6 and 2 year old sons.

Serial entrepreneur and pioneer in mobile marketing with 15 years experience including founder of Golden Gekko, co-founder of Lechill Mobile, GeoMe and NComVA and investor and advisor to start-ups in AR/VR, Mobile Advertising and Blockchain. Currently Chairman of Tapp Water with mobile advertising budget of €40m over the next 3 years.

Lisa is the Director of Marketing at Clue, the world's leading female health app. Clue has more than five million active users in over 180 countries, and is one of the most popular apps in the “Health & Fitness” category in the United States, Germany, France, UK and many others. Lisa was involved in scaling up Clue's user acquisition from its launch in 2013 and currently runs global communications and PR strategy. Her previous experience is in product marketing, PR, social media and journalism. She has a Master's in Digital Media from the University of Washington in Seattle and an undergraduate degree from Harvard University.

Matthaus has an extensive knowledge of the mobile ecosystem and likes to educate others about the power of data. He started off his career at Spreadshirt as a Business Unit Leader. He later became nominated to act as a co-chairman of MobileBeat and Mobile Summit by VentureBeat. A few years later, he co-founded Priori Data and then founded Xyo. He is now running Salisbury Ventures while heading Tenjin's Berlin office as the Platform Director.

16 years in games and tech. Programmer, game producer, serial entrepeneur, former Disney VP.

Gabe Kwakyi leads marketing at Detroit-based development and marketing agency, Incipia. Incipia has worked with many apps of all sizes to manage their ASO and paid UA, from indie devs to top-100 country charting apps, including WeatherBug, Keepsafe, 5miles, and Wordscapes. In addition, Gabe also co-authored the Advanced ASO Book, has written over 200 web posts on ASO and app marketing, and co-manages the ASO Stack Slack, an ASO community with 330 ASO practitioners.

Ofir Leitner is the founder of the Israel Mobile Summit and the Madrid Mobile Summit, two of the most influential tech events in EMEA. The Summit’s latest edition attracted 2,000 professionals from the mobile, games, adtech and VC industries. The Summit is supported by the biggest tech corporations including Google, Facebook, Twitter and more, and features senior speakers and entrepreneurs from leading mobile companies.

Sylvia is passionate about the mobile channel and the new opportunities it brings. Defining how mobile technology adds value and manages the creation and the roadmap iterations that follow after, keeps her energised. She has been involved in the development of more than 400 apps for iOS, Android, Windows Phone, BlackBerry, Bada and Java ME; and has also won several awards in the process. She has successfully applied experience made in large corporations like IBM, Shell and ING to help grow smaller companies.

Marina is a Junior Product Owner Mobile at Otto Group in Hamburg. In her current role she is responsible for the whole development lifecycle of the group companies shopping apps. Before Marina joined the Otto Group she worked for the dating app LOVOO in marketing and product development, mainly in the area of CRM, user engagement, organic growth and App Store Optimization. Marina held a bachelor in Media Communication from the T.U. Dresden. Privately she is enthusiastic about smart speakers like Amazon Alexa and Google Home and led the development of several skills for Alexa.

Dennis is the VP Marketing at Liftoff where he is responsible for demand generation, thought leadership, product marketing and supporting the expansion into new marketers. Prior to Liftoff, Dennis was the CMO at Appoxee, a mobile marketing automation company acquired by Terradata, and Duda, the leading mobile website builder platform for SMBs.

Based in Berlin, Germany, David is currently building business development and live operations for GAMEVIL in Europe. An industry veteran of 15 years, he has a solid background in gaming journalism and management. He reviewed games for Cybermedia and Heinrich Bauer Publishing, managed production and distribution for Nintendo and Playstation titles at ProSiebenSat.1 and spent the last years in user acquisition as Director Advertiser Relations at GameGenetics, before moving on to a new role at GAMEVIL.

Hello there, this is Juanjo Monge, CMO at Lab Cave Games, a Fibonad company specialized in global mobile publishing with very lean production processes and an ASO-first approach. I’m in charge of developing revenue- growth strategies by creating new business lines, by finding new distribution channels or alternative business models, or by applying innovative solutions for ad- monetization or user acquisition. I began my career in mobile marketing in 2014 when I joined Genera Games. "Be water, my friend".

Ender Özcan is the Head of Sales for Adjust, heading up sales operations across the MENA Region. With more than eight years of experience working with mobile app development and consultancy- Ender is now working on the measurement side helping clients make sense of their advertising spend. Ender is based in İstanbul along with Adjust's MENA support teams.

Gabor Papp is currently the Head of Marketing at Shapr3D. Previously he has worked as an SEO consultant to Seedcamp and Techstars funded startups. He had large international clients, and even worked with a New York Times Best Selling Author.

Based out of Outfit7’s UK office, Dilpesh coordinates global in-app ad monetization for Outfit7, which includes advising on and monitoring of mediation revenues and working with Outfit7’s advertising monetization partners across the company’s entire app portfolio. Dilpesh joined Outfit7 in June 2012 from Shazam where, as Advertising Manager, he was responsible for all advertising revenues across the company’s global user base. Dilpesh has over eight years of experience working with leading international brands and entertainment apps helping them grow their advertising business.

David is Director of Advertising with extensive international experience, management skills and professional digital marketeer who works at Display.io. The company focus on delivering to their client’s cohorts of deeply engaged audiences, based on actionable insights from their SDK 1st party data.

Elisabeth is a product analyst at Researchgate, the world's leading professional network for scientists. Additionally she is a founder of Patya Analytics, a data science agency for mobile.

Named as one of the Most Influential Turkish Women in United States and a recipient for President Barack Obama's recognition letter for her work in democratizing content, Baglan Rhymes has been instrumental in building, shaping, and branding some of the hottest technology start-ups in Silicon Valley. She is a thought leader on the topics of entrepreneurship and innovation in technology and digital media with an emphasis on digital advertising and monetization strategy. Baglan Rhymes serves as the Chief Digital Officer & SVP Revenue for Wi-Fi security provider AnchorFree; world's largest consumer based security app with more than 500 Million Installs.

Thomas Richter is a seasoned veteran of the mobile advertising industry and the games industry. Having started his carreer in the early days of the mobile content industry, he moved on to build a UA network for games. Currently he works as an independent advisor on mobile growth strategies for Freenet AG, among others.

Before joining Ada, Marvin spent several years at Google and specialized in performance & brand marketing where he consulted with startups and multinational corporations on digital growth strategies. He received his Masters of Science degree in Political Economy at the London School of Economics for his research on China’s and India’s evolving E-commerce landscapes. At Ada, Marvin oversees the marketing team and is responsible for user acquisition, branding and growth.

Peggy Anne Salz, named a Top 30 Mobile Marketing Influencer, is the chief analyst and founder of MobileGroove, a top 50 ranked destination providing analysis, custom research and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups. Peggy, is also a frequent Forbes contributor and a guest blogger for a variety of leading media outlets. She has written 300+ articles and nine books about mobile, both as a lead author and in partnership with global companies. Her most recent book,Apponomics: The Insider’s Guide To  A Billion Dollar App Business (InMobi, 2014) provides actionable insights into how companies can market and monetize their apps. It builds on the success of her first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media, Inc,, 2013).

Grant Simmons is the Director of Client Analytics at Kochava and leads the team in analyzing campaign performance and business value assessments. He is the former head of Retail Analytics at Oracle Data Cloud where he worked with over 1,500 retail directors, VPs, CMOs and agencies to develop individualized test-and-learn strategies.

I want to learn something new every day and a startup is the best place to accelerate learning. I have almost 20 years experience from developing and marketing digital services & products, half of which from gaming business (Rovio, Sulake). Now I am applying that knowledge in online yoga/fitness industry to grow Yogaia from a startup to successful international business - and learning all the time! I am a strong believer in combining qualitative and quantitative data to generate new insights and turning those insights into actions to improve the business.

Ewa is a business development manager with over 5 years experience in the field of strategic management and marketing disciplines at an international level. She is originally from Krakow, Poland and has a strong academic background having graduated with a Master’s Degree in International Business and Management at the University of Applied Sciences in Mainz, Germany. What distinguishes her from others in her field is an international background based on speaking three languages and having business experience in Germany, the UK and in Eastern Europe. This has allowed her to understand better the cultural differences and unique consumer specifications. She has worked on diverse strategic & optimizing projects for companies in the Internet industry (a.o. at Zalando), and is now based in Berlin where she supports the founders and COO of Holidaypirates GmbH in strategic development. Ewa has a special interest in advancing technology within the Internet industry, and believes that if life gives you lemons, you make lemonade.

Currently managing an 8 person marketing team at Nanobit, a 100-person casual mobile game development company. Founder of Good Game Global - a Charity B2B eSports organisation. Ex Googler. Built my first website in 1999.

Matan Talmi is CEO at Drippler, which inspires people to make the most of their tech and apps; it is one of the top app discovery players on Android and iOS, driving millions of referrals a month to app downloads and helping leading app companies grow their user base and acquire high LTV users.

Creative Marketing professional with over 20 years experience developing, marketing, and growing brands and businesses of all sizes and categories. Louis specializes on business growth via effective and efficient marketing strategies. Circle Marketing has been a long time marketing partner with Mobile Growth Fellowship.

Niko Thielsch is in charge of all sales operations in the DACH region for adjust, a mobile measurement company providing high-quality analytics and measurement solutions for mobile app marketers worldwide. Since joining the company in 2013, he consults clients on the adjust Mobile Measurement Platform and how marketers can use the technology to run efficient marketing campaigns with a focus on ways to drive installs, increase user engagement, boost results based on user LTV and understand and improve ROI on ad spend.

Keenan Timko is a senior publisher account director at MoPub, a Twitter company. Keenan joined MoPub's New York team in 2013 to manage publisher relationships in EMEA. He relocated to London in 2015 to continue working on publisher accounts across EMEA. Prior to MoPub, Keenan was an analyst at Credit Suisse where he focused on private equity consulting. Keenan is a member of the Content & Native Council at the Internet Advertising Bureau (IAB).

Marta been a Marketing Specialist for 10 years, but after completing her masters in Digital Business at ESADE, she changed tracks! Venturing into entrepreneurship and launching an online eco baby clothes brand called Kiraw, she also co-founded TinkTank, where she helped start ups and companies build user-centered products. Currently, Marta is the Head of Product & Growth as well as a Co-Founder of B-wom. Using an understanding of their users’ behaviors, she aims to transform quantitative and qualitative insights into design solutions. Marta is also part of the Women in Mobile Council, an initiative aiming to increase the visibility of women in tech.

As a User Acquisition specialist, Zach has helped scale multiple apps with a focus on Facebook Ads. At Miri Growth, the Performance Marketing Agency he co-founded, he developed a robust methodology focusing on creative, statistics, and an in-depth understanding of the Facebook Marketing API.

Dave is a highly accomplished, extremely analytical and strategic thinker who has been on involved with the early stages of the mobile advertiser ecosystem. Dave is the co-Founder of Mobile UA Fellowship, a non-vendor, not-for-profit, mobile user acquisition think tank at the forefront of the industry. Designed to educate on best practices, discuss issues and trends, and predict directional changes in the field, the Fellowship brings together a network of leading professionals at events scheduled throughout the year. Membership and events are free. www.uafellowship.com Prior to this Dave served as the original VP, Sales of Gamit, SupersonicAds and was the SVP & GM for SponsorPay.

Former journalist and 2nd editor in chief for a regional newspaper group; first adopter of using WhatsApp as news channel in D/A/CH (2014).